Ballot Campaign Strategy & Management
Statewide, countywide or local ballot campaigns … Martin Waymire staffers have worked them all, winning far more often than we have lost (hey, no one bats 1.000!). From research, to creating the campaign plan, to assembling and managing the consultants’ team, to earned and paid media, to working with election law attorneys to craft the best possible proposals, Martin Waymire staffers have been in the thick of some of the most controversial and significant ballot campaigns in the past two decades. Our ballot campaign experience includes:
- Statewide Proposal 5 of 2012, the so-called super majority that would have required a two-thirds majority in the Legislature.
- Statewide Proposal 2 of 2008, joining with the state’s business community and civil rights supporters to oppose the end of affirmative action.
- Statewide Proposal 1 of 2004, giving Michigan’s citizens more input into expansion of casinos.
- Statewide Proposal 4 of 2002, which would have allocated state tobacco funds to health care.
- Statewide Proposal E of 1996, allowing casinos in Detroit
- Huron County Road Millage 1995
- Mason Public Schools millage 1995
- Statewide Proposal A of 1994, reforming state property taxes and education funding
- Statewide Proposal C of 1994, which proposed auto insurance reform.
- Statewide Proposal D of 1992, which also proposed auto insurance reform.
We also worked to keep two questions off the statewide ballot (in 1998 and 2008), working with attorneys who specialize in election law on legal and public relations strategies that resulted in the proposals being disqualified by state elections officials.
If you are considering a local, countywide or statewide ballot question, call us sooner rather than later. We can help you take all the right early steps to maximize chances for success should your question actually end up going before voters. We can also help form the team that will carry your proposal to victory.
We can help you find petition collection firms, the right law firms to make the question work, survey research operations to keep the campaign on a winning track, handle public relations and advertising strategies — and even plan the winning election night party.