Case Study: Smart, Safe Health Care Video Series

In Case Studies, Issue Management, Multimedia Services, Social & Digital Media by Martin Waymire

For the Michigan Association of Nurse Anesthetists’ Smart, Safe Health Care campaign, we planned and executed a video campaign to educate Michigan state legislators and the public about an important state Senate Bill. From scripting the videos to assisting with the actual video shoots, to promoting the videos, Martin Waymire ensured that the final product told an accurate and engaging story. We launched eight videos in total, on YouTube and Facebook, and ran a paid advertising campaign on Facebook, targeting the video ads to specific legislators’ districts. The videos became the highlight of a Senate committee hearing on the bill and garnered more than 796,000 views on Facebook.