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From launch to viral – all in a week’s time
By Andrea Ness May 7, 2013 In mid April, we launched “Get a Shot. Save a Life,” a pertussis awareness campaign sponsored by one of our long-time clients, MESSA. The campaign ran during National In...
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Our Night at the 2013 PACE Awards
By Roger Martin April 12, 2013 A client we have proudly served for more than 20 years scolded me earlier this week: “You guys (our firm) spend so much time making other people look good, you don’t...
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Say Hello to YouTube’s One Channel
By Andrea Ness March 14, 2013 YouTube recently took its new channel design, One Channel, out of beta and opened it up to all users. This means that now individuals and businesses with YouTube channel...
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Beyond the out-of-office reply: Pre-vacation organizational solutions for the office
By Rose Tantraphol March 4, 2013 Ah, the beauty of the empty email inbox. I need to see this view before I get on a plane so that when I’m away in a beautiful tropical paradise, I can relax int...
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How to start creating looping video using Twitter’s Vine app
By Rose Tantraphol Feb. 19, 2013 Yesterday, we looked at how brands will have a field day with Vine, Twitter’s new looping video app. Today we’ll take a look at how easy it is to get s...
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How brands will have a field day with Vine, Twitter’s new looping video app
By Rose Tantraphol Feb. 18, 2013 I wasn’t very intrigued when Twitter announced its new Vine app late last month. “Six seconds of video?” I thought. “What’...
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Reality TV: The Antithesis of Reality
By Matt Franks Jan. 30, 2013 Reality TV has become a phenomenon in American culture. We have reality TV programs on mediums, hoarders, “Real” Housewives, wives of professional athletes, singing co...
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People who may like Facebook’s new Graph Search: Journalists, networkers, creepers
By Scott Swanson Jan. 25, 2013 Because I’m super special, this week I gained access to Facebook’s new internal search tool called Graph Search, which will be rolling out to all users later this ye...
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The age of Story 3.0?
By Rose Tantraphol Jan. 17, 2013 What does it mean to tell a story in our digital age? This is what it means for The New York Times in its recent project detailing the horrific avalanche in the Cascad...
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Gives Project: Week 5!
Gives Project: Week 5! By Dave Waymire & Roger Martin December 21,2012 The Martin Waymire Gives Project began in 2010 when we wanted to give our clients a holiday gift that demonstrates the true m...
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