YouTube recently took its new channel design, One Channel, out of beta and opened it up to all users. This means that now individuals and businesses with YouTube channels will now have the choice to have more flexibility in customizing the design, and making it look similar to their other social media channels and even their own website.

The new look features a header YouTube calls Channel Art. It is formatted in a way where one design, turns into different looks for the many online devices. From TV viewing, desktops, tablets and mobile, YouTube makes it a one step process for your in-house designer or marketing firm.

YouTube’s Channel Art works on all online devices

It also provides a new ‘trailer’ video that is featured right below your header that will play when visitors come to your site for the first time, or not subscribed to your channel. This allows you to speak better to potential new customers, and putting a pitch to subscribe in that video’s description.

One Channel also allows you to organize your videos and playlists better. YouTube realized that you know your audience better than they do, so why not allow you to customize what your audience sees when they come to your channel?

You can see more by viewing the One Channel introduction video by the YouTube creators.

Released to the public last week, YouTube One Channel hasn’t been met with the best reviews at this point — just take a look at their ‘dislike’ count from the introduction video, or should I dare tell you to step in and take a look at the explicit comments YouTubers are posting on the video. Eek! You better not. (The complaints are mainly due to taking away the background design channels were given and now making it a cleaner, white background for all.) As you can see, it is looking more and more like Google+ pages. This makes sense:  YouTube does own Google.

YouTube and Google+ pages have a similar look and feel now.

But like any new layout design, there is always a time period for people to get adjusted and acquainted to a new way of doing things. For now YouTube is allowing channels that make the switch or to revert back if they would like to. As for me, I like the new clean, fresh feel.

See mine.

If you are interested in getting the new One Channel layout for your company or organization’s YouTube channel, or to get started on YouTube, Martin Waymire would be happy to help! We are also available to help produce your future video projects, big or small. Just contact us for more details.

As a full-service strategic communications firm, we love the challenge of building new websites when our clients’ projects call for it. If you’ve read any of the in-depth journalism produced every week by the team at Bridge Magazine, you’ve seen our website handiwork. If you’ve visited the Michigan Truth Squad’s website to read more about a foul called on a politician’s commercial or news release, you’ve seen the product of one of our campaigns. 

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