What to do? What do say? Before you decide, significant quantitative and qualitative research may be necessary.
Before you spend thousands or millions of dollars placing a question before voters on a local or statewide ballot, do voters support or oppose it? Quantitative research can give you valuable insights.
If you want the state Legislature to pass or kill a particular bill, are Michigan voters on your side? Research can tell you.
Research can also tell you the best messages you have in support of your public policy proposal, your project, and your side of an issue. Conversely, research can show you the message aces in your opponents' hands — in other words the weaknesses of your position.
Martin Waymire works with some of the finest public polling and focus group consultants in Michigan and the nation. Martin Waymire also possesses the analytical skills and experiences to help you understand research conducted on your behalf, and we have the creative communications skills to turn the findings into your strongest messages and talking points. Finally, as former investigative journalists, we have a unique ability to background your opponents using public documents and other sources that many practitioners simply don't understand.
Analyzed and packaged into understandable messages, research forms the foundation of advocacy communications that work.