By Roger Martin, APR
July 19, 2012
It’s hard to believe that social media is still a relatively new phenomenon. Twitter is barely 6 years old. Facebook (initially called Facemash and then “thefacebook”) debuted fewer than 10 years ago in October 2003.
As recently as two years ago, some of our clients were still slow to embrace social media, in most cases because they did not use it and, therefore, did not understand who was using it, how it was being used and the obvious ramifications for future communications with their most important audiences today … and tomorrow.
Here’s a great personal example of why social media, in some form or another via mobile hardware, will be how we communicate with the audiences of tomorrow:
My wife Lynne and I are blessed with three daughters, ages 12 to 23. All have been using computers since they could scribble. And all have been using mobile communications hardware since the devices first came to market.
One recent day, I was working from my home office. Upstairs, I knew our youngest daughter was on her laptop playing a game that enables multiple players to compete against each other and as teams via the Internet. I could also hear her carrying on a lengthy conversation, presumably on her cell phone or our landline (yes, we still have one). Pre-teen multi-tasking again, I thought.
The giddy chatter continued for a long time. I went upstairs just to peek in on her. I found her behind her laptop, as expected, but not on a cell or our landline. Instead, she was wearing her microphone-equipped headphones, which were plugged into the laptop. Yes, she was playing the Internet game, but she was also on Skype (software that enables phone calls over the Internet), chatting with her teammates from Northern Ireland, Great Britain, Ohio and Tennessee.
I listened to some of the conversation. It was fun, harmless, totally about the game and a vivid example of a world that has flattened into new communications paradigms. Any organization that wants to thrive, or even survive, better know and do this stuff, because your customers, clients, stakeholders and constituents tomorrow will flat out expect it from you. And if you want help getting there, don’t hesitate to call Martin Waymire. We can help.
(Photo Credit: Five Wun O Clothing via Flickr Creative Commons License)