And just when we had mastered emails and text messaging, along comes a new set of communications tools known collectively as "social media." Bottom line: you and your organization must understand how social media communication tools — YouTube, Facebook, Twitter, various blogs, Wikis and more — can help you achieve your operational goals. Believe us: your publics are already using social media tools in large — and growing — numbers. Martin Waymire can help you understand social media. We know how to blend social media tools with traditional public relations strategies and tactics. Want a presence on Facebook? Want to issue a social media news release? Wondering what the heck Twitter is? We can show you and give examples of how we’ve used social media tactics successfully with our clients.
Martin Waymire can help you:
- Identify prominent blogs relevant to your company, organization or issue
- Monitor blog posts, forums and comments on topics important to you
- Assist in blogger relations to help get your message covered favorably
- Create and pitch social media news releases (SMNRs or SMRs)
- Manage and create YouTube channels to disseminate advocacy or news videos
- Produce and host podcasts with modern equipment
- Use Twitter as an integrated tool to broadcast important news, drive traffic to your website and monitor public opinion
- Establish and manage a multimedia Facebook page or group
- Develop a social network to foster conversation with your target market
- Decide if blogging is right for you and help you start a company blog
- And more
