Whether you’re a certifiable Facebook addict or don’t know the difference between Twitter and Tumblr, Scott Swanson can guide you through the weird, wonderful world of social media and digital communications.
Offering a keen understanding of branding, social marketing and online reputation management, Scott plans and executes results-driven multimedia campaigns with flair and creativity.
Scott’s knowledge of new media is buffeted by experience in traditional public relations – he has served as a writer and communication analyst at the Michigan House of Representatives and as a communications specialist at Sparrow, where he helped coordinate the health system’s rebranding and redesign of their 1,000-page website. Scott joins the long tradition of journalists-turned-PR pros at Martin Waymire – he was once an award-winning reporter at The Mining Journal, the Upper Peninsula’s largest newspaper.
Scott is an obsessive music fan and collector, guitarist, and Detroit sports devotee. He’s earned a black belt in Okinawan karate, but has never roundhouse-kicked anyone who didn’t deserve it. He will gladly challenge anyone to a match of ping pong anywhere, anytime.