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Martin Waymire wins 18 awards for public relations excellence at annual PACE Awards, including one individual honor, two People’s Choice and Best of Show

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Martin Waymire walked away with 18 awards at the 2024 Central Michigan Public Relations Society of America’s (CMPRSA) PACE Awards ceremony last night, including the top award of the ceremony – the Best of Show – two People’s Choice awards, and an individual award. This year also marked an exciting milestone with every entry submitted by the agency winning an award.  

Each year, the PACE Awards recognizes the entrant with the highest total points as the evening’s Best of Show. This year’s award went to the Michigan Hospitality Foundation’s ProStart Program, a two-year high school curriculum that develops students into tomorrow’s restaurant and food service industry leaders. Martin Waymire worked with Michigan Hospitality Foundation to increase awareness, student enrollment and school program adoption. Through an integrated communications campaign, the program exceeded its goal of involving 10 new schools by securing 13 new school partnerships across the state, reaching an additional 1,300 students. 

Martin Waymire staffers also brought home the first-place Pinnacle Award for the Student Campaign category with recent hire Megan Stefl’s entry, and PR & Communications Manager Hannah Lupi, APR was named the CMPRSA New Professional of the Year. This award recognizes a public relations professional with five or less years in the field for their outstanding work and comes on the heels of Hannah recently achieving her Accreditation in Public Relations. 

Martin Waymire also achieved recognition for client work on the following: 

  • First-place Pinnacle Award for Integrated Communications Campaign: ProStart Program Launch with the Michigan Hospitality Foundation 
  • First-place Pinnacle Award for Public Affairs Campaign: Expanding Michigan’s Earned Income Tax Credit for Working Families, with clients Michigan Consensus Policy Project, the Michigan League for Public Policy, and Michigan Future Inc. 
  • First-place Pinnacle Award for Public Service Campaign: MI Right to Read with the Michigan Library Association 
  • First-place Pinnacle Award for Social Marketing Campaign: I Vaccinate with clients Michigan Department of Health and Human Services and the Franny Strong Foundation 
  • First-place Pinnacle Award for Innovative Tactic: MI Right to Read with the Michigan Library Association 
  • First-place Pinnacle Award for Newsletter Tactic: Partner E-Newsletter Launch with the Steelcase Foundation 
  • First-place Pinnacle Award for Editorials/Op-Ed Columns Tactic: Expanding Michigan’s Earned Income Tax Credit for Working Families, with the Michigan EITC Coalition 
  • First-place Pinnacle Award for Social Mediums Tactic: MI Hospital Careers Campaign with the Michigan Health & Hospital Association 
  • First-place Pinnacle Award for Website Tactic: MI Hospital Careers Campaign with the Michigan Health & Hospital Association 
  • Award of Excellence for Organizational Relations Campaign: Strategic earned media outreach for Anderson Economic Group 
  • Award of Excellence for Media/Press Kits Tactic: Michigan Nonprofit Relief Fund press kit with the Michigan Nonprofit Association 
  • Award of Excellence for Video Programs Tactic: Sharing Stories to Improve lowa’s Healthcare Landscape with clients Mathematica and the Iowa Department of Health and Human Services 
  • Award of Achievement for Special Events Campaign: Michigan’s University Research Corridor Collaboration at the Detroit Auto Show 

The annual PACE Awards ceremony celebrates the work of mid-Michigan’s public relations professionals and are awarded annually to practitioners and organizations that have successfully addressed an issue with exemplary skill, creativity and resourcefulness. This year’s entries were judged by the Dallas Chapter of the Public Relations Society of America.  

“When we tell our clients that working with Martin Waymire means that you’ll achieve measurable, meaningful results – we mean it. The true honor is being able to work alongside our brilliant clients and team members so that we can do work that makes our communities stronger,” said Martin Waymire Partner Josh Hovey.

Group photo of Martin Waymire staff members holding awards at the PACE awards