Ridin’ with (virtual) Biden

President Biden on a TV screen with audience looking at him

It’s not every day that a Lansing-based public relations and digital strategy firm gets the chance to support an event featuring the President of the United States. Yet that’s exactly what happened last week when Hemlock Semiconductor Operations (HSC), a long-time Martin Waymire client and the nation’s leading supplier of hyper-pure polysilicon used in semiconductors […]

ARPA provides an opportunity for trust building, storytelling

An aerial view of Michigan's capitol

As Michigan communities spend hundreds of millions of dollars delivered through the American Rescue Plan Act (ARPA), it’s vital that their leaders remember the very best ideas and most valuable achievements go nowhere without strategic communications. Leaders can engender trust with affected audiences (voters, taxpayers, residents and businesses) by communicating how the community is benefitting […]

Cheers to THE Kathy Barks Hoffman

8 MW team members raising a glass to Kathy on porch steps

I first met Kathy in 2010, when she was invited to speak at the annual Frederick S. Siebert Lecture put on by Michigan State University’s College of Communication Arts and Sciences. I was serving as the college’s alumni relations coordinator, so it was my job to serve as the point person for our esteemed alumni […]

What I Learned Being on the Ground in Israel

I recently went to Israel on a trip organized by MSU Hillel called Fact Finders where students of different backgrounds and identities traveled to Israel and the West Bank. The purpose was to increase our knowledge of the country, the Israeli-Palestinian conflict and different perspectives among residents there. I went with an open mind to […]

Recap: 2022 ISTA Forum

Martin Waymire knows a successful event, whether in-person or virtual, is dependent on the skills of the team coordinating it. This rings true as two MW team members, Andie Poole and Charlotte Taylor, took a trip to sunny San Diego, California to assist on-site at the International Safe Transit Association’s recent ISTA Forum. ISTA’s signature […]

Meet Martin Waymire’s new student practitioners

We’re strengthening our award-winning team with three talented new student practitioners. Please join us in welcoming Jack, Anna, and Karina to the team! Learn more about our new team members below. Jack Harrison Jack Harrison is a rising senior at Michigan State University studying political theory & constitutional democracy in James Madison College, journalism and […]