What does winning really look like? For our clients and our Martin Waymire team, it looks a lot like 2018. Here are just a few examples of how we and …
MW Gives Project 2018: Dogs and Paws
During the holidays… Some firms send fruit baskets. Others send seasonal tchotchkes. For nearly a decade, our holiday tradition at Martin Waymire has been to put the spirit in the …
Learn it, Do it, Teach it: The Power of Giving Back
As a former political reporter, I’ve grilled hundreds of people running for seats at the city, county, state and federal levels. Each August, I get the privilege of using those …
Listen. Explain. Discuss. Learn.
In today’s hyperpolitical atmosphere, where political gridlock seems the norm and speaking derisively of anyone with opposing views is increasingly acceptable, spending an evening with Japanese officials visiting Michigan and …
The art of the pitch
Reporters receive tons of pitches about the “who,” “what” and “where.” As a former reporter who transitioned to public relations after a decade in news, I’ve made and received countless pitches. …
Put your best face forward: 11 tips to nail your TV interview
The goal is to look as good as you sound on television. It sounds easy, right? Sometimes delivering a solid interview is easier said than done, especially because you’re out …
Consistent messaging cuts through the clutter
When you’re working to manage communications for a public health disaster that has attracted the kind of international attention the Flint water crisis has generated, a consistent message helps cut …
How to get the most from your AP Stylebook
According to the foreword of The Associated Press Stylebook and Briefing on Media Law, the first AP Stylebook published in 1954 was 60 pages, bound together with staples. Today’s manual …
Gives Project Part 2: The Firecracker Foundation
Martin Waymire is proud to help the Firecracker Foundation with media training and a $500 donation as part of our annual Gives Project. The foundation offers cost-free services to residents …
Gives Project Part 1: Michigan Farmers Market Association
The 2015 Martin Waymire annual Gives Project is off to a great start, with Martin Waymire helping three nonprofit organizations improve their communications and providing financial donations to help carry …
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