If we’ve learned anything during the COVID-19 pandemic, it’s that communications remains an essential service. No, those of us in the communications business aren’t nurses and doctors or grocery staff …
APR – Sounds fancy, but what is it?
By Josh Hovey, APR, Martin Waymire Vice President When working with clients who are not familiar with the public relations industry we often get asked “what’s with the APR after …
Twitter and Facebook have changed their political advertising policies. What does this mean for strategic public relations?
As professionals in an industry that serves as the ethical pulse of the organizations we work for, we welcome the changes from social media sites to limit unethical advertising and remove false or …
Two MW Team Members Earn Accreditation in Public Relations
Three letters – APR – offer an important measure of a public relations practitioner’s professional credentials. APR stands for Accreditation in Public Relations. If APR follows the name of a …
2018: A Year of (Really) Winning
What does winning really look like? For our clients and our Martin Waymire team, it looks a lot like 2018. Here are just a few examples of how we and …
Going Viral: How Michigan Future reached 400,000 readers in one blog post
Going viral. What every client wants and what no firm in the world can offer. Why? Because the internet is random. If you need proof, need I remind you that …
Lying Is Not OK
This is a message to all current and future public relations practitioners. It’s also a message to all elected officials and their staffs, political operatives, and any organization engaged in …
Three Tips to Build Community
“It’s not what you know, it’s who you know.” We’ve all heard it, but I don’t think it’s entirely true. No matter who you know, you still have to use …
The Art of Reputation and Crisis Management
Watching the dumpster fire raging in Washington, the whacky world of airlines, and reflecting on some recent experiences, it occurs to me that crisis management, one of the services we …
Raising Michigan Childhood Immunization Rates
I’ve never been a parent who had to confront the loss of a child, and I hope and pray I never will. I met Sean and Veronica McNally, young parents …