Making moves! Greg Rokisky transitioned to digital strategist


Today, we’re excited to announce moving Account Executive Greg Rokisky into a newly created staff position titled digital strategist.

Greg, a Martin Waymire team member for nearly three years, will lead many of the our digital media efforts, from social media advertising to digital campaign strategy. Well-versed in social media, he will provide strategic and tactical digital support to Martin Waymire clients, including the Michigan Retailers Association, Delta Dental of Michigan, Energy Choice Now, Michigan State University, Bridge Magazine, and more.

The new position will help us continue to increase its commitment to and expertise in digital media and its role in integrated communications platforms and campaigns. If you didn’t know, we’ve won several awards and was recognized as a Google All-Star agency in 2013 for the success of its digital strategies and tactics.

Greg has the experience, expertise and, most important, the passion to assume a leadership position on our digital communications team. Digital strategies and tactics will play increasingly important roles in integrated communications campaigns across all industries, and we will continue to increase staff resources to deliver for our clients in whatever spaces they occupy.

Greg serves as the blog co-chair for the national New Professionals section of the Public Relations Society of America (PRSA) as well as the PACE Awards chair and Director at Large for the Central Michigan PRSA chapter. He is the secretary and blog-subcommittee chair for the Social Media Association of Michigan and volunteers his time on the membership committee for Lansing’s Grand River Connection.

Our principals and staff have a long track record of effectively managing public relations, advocacy and issue campaigns across Michigan for small to large corporations, coalitions and associations.

With wide experience in a number of public policy and other areas, including healthcare, finance, K-12 and higher education, telecommunications, energy, casino gaming, transportation, local government, insurance, advanced Internet technologies, and social policy, the firm works with clients committed to making Michigan a better place. Martin Waymire staffers have earned three national Silver Anvil Awards − the “Oscar” of the public relations profession – and been recognized as a Google All-Star firm. Its team has more than 100 combined years of strategic communications experience.

If you know Greg, give him a shout out as we work to create the best public relations team possible.