Martin Waymire welcomes new student practitioner for the summer


We’re strengthening our award-winning team with a talented new student practitioner, Allie Goetz. Please join us in welcoming Allie to Martin Waymire! Learn more about our new team member below.

Allie Goetz is a senior at Michigan State University majoring in communication leadership & strategy with a minor in public relations.

At MSU, Allie is a student section leader for the men’s ice hockey team on campus. As a leader, she maintains the social media accounts for the section, creates hype surrounding game days, and engages with the student body. This position has taught Allie to take a strategic approach to every aspect of social media management. She has learned a lot about the styles of posts that do best on each social media platform, how to format different posts, and how to best engage with the section’s audience. Allie has helped the student section create a stronger, more impactful social media presence and reach new levels of engagement with their target student audience.

In her free time, Allie enjoys reading, spending time with friends and family, and cooking & baking.

Hometown: Mason, Ohio

Favorite part of working at Martin Waymire so far: The people! I was nervous coming into the workplace for the first time, but everyone is so warm and welcoming here! The company culture has also allowed me to feel comfortable stepping into working at an agency for the first time and gives me the space to learn and grow.

What she loves most about Michigan: That going to school here has made me a very proud Ohioan. On a serious note, I do love MSU, the people I’ve been able to meet here, and attending MSU sporting events – especially hockey!

What she is currently listening to: Taylor Swift, Fleetwood Mac and Phoebe Bridgers!

Connect with Allie: LinkedIn