Case Study: Launching Homegrown and building brand support

Homegrown Launching Homegrown and building brand support Goal: To establish Homegrown’s reputation as the leading cannabis dispensary in the Lansing market and first recreational store in the city. Research: After Michigan legalized recreational cannabis, companies were eager to get in the market of licensed adult-use cannabis. Homegrown Cannabis was on track to be the first […]

Case Study: Eliminating Michigan’s CRNA Supervision Law

Michigan Association of Nurse Anesthetists Eliminating Michigan’s CRNA Supervision Law Goal: To build support for passing Michigan House Bill 4359 which would remove the supervision requirement for nurse anesthetists in the state Research: Michigan has around 2,600 Certified Registered Nurse Anesthetists (CRNAs) who manage anesthesia in surgeries and other medical settings. The Michigan Association of […]

Case Study: Done Deal: Getting Polysilicon Included in the U.S. Trade Deal

Hemlock Semiconductor Operations Done Deal: Getting Polysilicon Included in the U.S. Trade Deal Goal: Ensure polysilicon made by HSC and others was included in Phase 1 of the U.S.-China trade deal. Notable Awards/Recognitions: 2020 Central Michigan Public Relations Society of America Pinnacle Award for Special Event Research: In an effort to regain access to the […]

Case Study: Bring FRIB to our CRIB

Michigan State University Bring FRIB to our CRIB Goal: Plan and execute a public awareness campaign with the ultimate goal of Michigan State University being awarded the Facility for Rare Isotope Beams project by the U.S. Department of Energy. Notable Awards/Recognitions:  2010 Telly Award 2009 Central Michigan Public Relations Society of America Pinnacle Award for […]

Case Study: World Rhino Day

Potter Park Zoo World Rhino Day Goal: Use social media to sell out tickets for the World Rhino Day tours and generate awareness of the critical endangerment of the black rhino. Research: The Potter Park Zoo hosts a World Rhino Event offering behind-the-scenes tours of the black rhino exhibit to raise awareness about the endangered […]

Case Study: Vote NO on Proposal 4

Presidents Council State Universities of Michigan (Now Michigan Association of State Universities Vote NO on Proposal 4 Goal: Create and execute a ballot initiative campaign to reject Proposal 4, a proposal by a coalition of health groups that wanted to remove control of state tobacco funds from elected state officials and earmark them for health […]