Case Study: MSU FRIB Groundbreaking

Michigan State University Facility for Rare Isotope Beams Groundbreaking Goal: Plan and execute a groundbreaking event for the Facility for Rare Isotope Beams (FRIB), a one-of-its-kind research facility that was being debuted at MSU. Notable Awards/Recognitions: Public Relations Society of America Central Michigan Chapter Award for Excellence Research: The groundbreaking had two overarching goals. First, […]

Case Study: Passing the Healthy Michigan Plan

Expand Medicaid Coalition Passing the Healthy Michigan Plan Goal: Pass House Bill 4714 to expand Medicaid in Michigan under the federal Affordable Care Act. Research: One of the most important and politically difficult policy debates in recent Michigan history began in January 2013, when Gov. Rick Snyder proposed the Healthy Michigan Plan to expand Medicaid […]

Case Study: MDOS Communications Audit

Michigan Department of State Communications Audit Goal: Conduct an audit of the Michigan Department of State and its communications department to evaluate its effectiveness in communicating with all key audiences, especially its customers.  Research: Martin Waymire researched the many changes faced by MDOS at the time, which included: a newly elected Secretary of State, Jocelyn […]

Case Study: CATA Crisis Communication Planning

Capital Area Transportation Authority Strategic Crisis Communication Planning Goal: Create a thorough crisis communications plan for new CATA leadership that will help carry them through future crises. Research:  The Capital Area Transportation Authority, or CATA, is the main form of public transportation offered in the greater Lansing area. CATA buses also connect Michigan State University […]

Case Study: MHA Auto No-Fault Campaign

Michigan Health & Hospital Association Auto No-Fault “Big Changes Ahead” Campaign Goal: Inform Michigan drivers about the changing Auto No-Fault law and encourage them to make the right choice in purchasing as much medical care coverage as they could afford. Notable Awards/Recognitions:  2020 PRSA East Central District Award of Merit Research:  Martin Waymire and the […]

Case Study: MHA Communications Audit

Michigan Health & Hospital Association Communications Audit Goal: Improve MHA internal and external communications through completing a thorough communications audit. Research: Martin Waymire examined more than 60 communications tools produced by the Michigan Health & Hospital Association, such as brochures, reports, news releases, emails, talking points, and more. We coordinated three focus group sessions with […]