Case Study: MSU FRIB Groundbreaking
Michigan State University Facility for Rare Isotope Beams Groundbreaking Goal: Plan and execute a groundbreaking event for the Facility for Rare Isotope Beams (FRIB), a one-of-its-kind research facility that was being debuted at MSU. Notable Awards/Recognitions: Public Relations Society of America Central Michigan Chapter Award for Excellence Research: The groundbreaking had two overarching goals. First, […]
Case Study: Passing the Healthy Michigan Plan
Expand Medicaid Coalition Passing the Healthy Michigan Plan Goal: Pass House Bill 4714 to expand Medicaid in Michigan under the federal Affordable Care Act. Research: One of the most important and politically difficult policy debates in recent Michigan history began in January 2013, when Gov. Rick Snyder proposed the Healthy Michigan Plan to expand Medicaid […]
Case Study: MDOS Communications Audit
Michigan Department of State Communications Audit Goal: Conduct an audit of the Michigan Department of State and its communications department to evaluate its effectiveness in communicating with all key audiences, especially its customers. Research: Martin Waymire researched the many changes faced by MDOS at the time, which included: a newly elected Secretary of State, Jocelyn […]
Case Study: CATA Crisis Communication Planning
Capital Area Transportation Authority Strategic Crisis Communication Planning Goal: Create a thorough crisis communications plan for new CATA leadership that will help carry them through future crises. Research: The Capital Area Transportation Authority, or CATA, is the main form of public transportation offered in the greater Lansing area. CATA buses also connect Michigan State University […]
Case Study: MHA Auto No-Fault Campaign
Michigan Health & Hospital Association Auto No-Fault “Big Changes Ahead” Campaign Goal: Inform Michigan drivers about the changing Auto No-Fault law and encourage them to make the right choice in purchasing as much medical care coverage as they could afford. Notable Awards/Recognitions: 2020 PRSA East Central District Award of Merit Research: Martin Waymire and the […]
Case Study: MHA Communications Audit
Michigan Health & Hospital Association Communications Audit Goal: Improve MHA internal and external communications through completing a thorough communications audit. Research: Martin Waymire examined more than 60 communications tools produced by the Michigan Health & Hospital Association, such as brochures, reports, news releases, emails, talking points, and more. We coordinated three focus group sessions with […]