Andie Poole is a strategic marketing communications professional with more than 17 years of experience and a background in the technology sector, higher education, and government relations. Andie serves as a triple threat, bringing to the table a strong writing repertoire, strategic social media and digital marketing expertise, and the ability to lead multiple projects and deliver results.
Andie has served as the lead consultant on the I Vaccinate campaign to boost childhood immunization rates in Michigan, which received the 2020 Silver Anvil Award from the Public Relations Society of America — the top PR award in the nation. With support from the Franny Strong Foundation and Michigan Health & Hospital Association, Andie helped secure a grant from the Michigan Health Endowment Fund to extend the work of the I Vaccinate campaign to create a toolkit for providers to have conversations with vaccine-hesitant parents. Andie also works with the Michigan Department of Health and Human Services on its COVID-19 response and flu vaccination campaigns, Michigan’s University Research Corridor and Waste Management, among other clients.
Prior to joining Martin Waymire, Andie served as a product marketing manager at TechSmith Corporation and led projects ranging from writing customer stories to managing website content and global marketing strategy for TechSmith products.
A Spartan through and through, Andie earned her bachelor’s degree in English and master’s degree in public relations from Michigan State University. She continued to support the university early in her career, serving as alumni relations coordinator for MSU’s College of Communication Arts & Sciences, where she guided efforts of the college’s alumni association and board to engage alumni and donors.
Andie and her husband Andrew live in East Lansing with their daughters Elliot (7) and Mara (3), and dogs Einstein and Edison. Andie is passionate about music and helps coordinate a national a cappella tournament for college and high school students (the real-life “Pitch Perfect”). She loves singing and playing the guitar and ukulele, biking, running, and cheering on the Michigan State Spartans.