With a focus on account management and project management, Andrea has experience in health care, higher education and technology. Andrea specializes in influencer marketing, communications audits and communications strategy planning.
She has pioneered Martin Waymire’s successful social media influencer program, most notably for the I Vaccinate campaign, which works to boost childhood immunization rates in Michigan and MDHHS COVID campaigns. Andrea leads clients such as Michigan Association of Health Plans, Michigan Association of State Universities and Michigan Health Information Network.
She previously served as director of public relations for a healthcare company, Olympia Group, where she successfully launched a rebranding effort that included refreshed logos, website redesign, streamlined communications and regional advertising campaigns.
In addition to her work as public relations director at Olympia Group, Kerbuski has served as chief communications officer for Capital Area Michigan Works! where she led communications efforts for mid-Michigan initiatives to raise awareness of workforce development services and programs.
In 2013, she was a recipient of the Lansing Regional Chamber’s 10 Over the Next Ten award, recognizing local young professionals in Greater Lansing. Andrea holds an undergraduate degree from Michigan State University and a master’s degree in integrated marketing communications from Eastern Michigan University.