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Hannah Lupi

Communications Strategist

she/her/hers

Hannah joined Martin Waymire as a graduate of the University of Michigan with dual bachelor’s degrees in communications and political science. Hannah is passionate about the people and communities throughout Michigan.

As a communications strategist, Hannah leads digital and social media efforts for a variety of clients, and manages tactical, strategic campaigns, focusing on the planning and execution of long-term digital strategy, content creation and graphic design, community development and engagement, and reporting on and evaluation of performance. Hannah plays an integral role in digital strategy for the I Vaccinate campaign to boost childhood immunization rates in Michigan. She also works works with the Michigan Department of Health and Human Services on its COVID-19 and flu vaccination campaigns, Business Leaders for Michigan, and the Michigan Infrastructure and Transportation Association, among other clients.

Hannah comes to Martin Waymire from Destination Ann Arbor, the tourism marketing organization and visitors bureau for Washtenaw County, where she learned how using strategic communication, community engagement, and public relations can bring people and communities together. Her previous experience includes working with various organizations across the state, including the Michigan Retailers Association’s Buy Nearby campaign and the Michigan Democratic Party. 

Born and raised in East Lansing, Michigan, Hannah is thrilled to be putting down roots in her home town. She loves spending time with her family dog, Lily, and is a lover of all things #PureMichigan. Hannah serves on the board for the Central Michigan Public Relations Society of American and volunteers with Downtown Lansing. In her free time, she’s a regular at barre class, lives at coffee shops, and is constantly on the search for good mocha!