What We Do

Our Process

Our “RACE” approach to public relations campaign management produces a plan with strategies and tactics that offers the greatest chances of success. 

RACE is a proven approach to public relations and project planning developed several decades ago by the PR industry and leading academicians in the industry.

The foundation for any successful campaign is one grounded in primary and secondary, quantitative and qualitative research. Martin Waymire uses the data collected in our research phase to guide effective strategy. 

After collecting data about target audiences, competitors, and effective messaging, we strategize public relations and digital marketing tactics, setting SMART goals and objectives along the way. 

With backgrounds in journalism, government, small business and more, your Martin Waymire team members apply our four-step framework to your project to guide an effective, strategic, and ethical plan of action. 

While many of our competitors tout metrics that demonstrate clicks or reach for your call-to-action, we don’t stop there. Martin Waymire assesses our success by securing real results for our clients that achieve organizational and business goals. 

Our clients

We’re proud to work with organizations who share our passion of making Michigan a better place.