Crisis
Communications

It’s better to plan for a crisis and not need it than to be in a crisis and not have a plan. The team at Martin Waymire includes professionals with lived crisis communications experience and success in preventing crises before they start – including team members with their Crisis Communications Certification from the national Public Relations Society of America. 

The worst time to realize you need help is in the event of an unfolding crisis. But if that’s the reality you face, Martin Waymire has the best team in the state for crisis management. With experiences such as the Lansing ice storm of 2013, the Flint water crisis and the COVID-19 pandemic, our team has been called upon by government agencies, communities and companies during some of their most trying times. 

Crises happen all the time, and they’re never easy, but what makes us the best at handling them is our innate ability to communicate the facts calmly and clearly in a way that everyone can understand. Our experience tells us that when an organization is in a crisis, their core audiences want to know three things: what happened, who is responsible, and what is being done to fix the situation. We have worked with clients across a variety of industries and helped them emerge stronger than before.

Accepting that you are in a crisis isn’t easy. But the sooner you do, the sooner you can get out of it. But it’s not always easy to measure the depth of the problem. That’s why crisis management is an art. At Martin Waymire, we recognize that a client’s crises will likely be their worst day, week or month of their year. That’s why we are with them every step of the way to guide them through the storm. If you’re looking to prepare for the worst, even as you hope for the best, there is not a better, more responsive and experienced crisis communications team in Michigan than Martin Waymire.