Strategic
Communications

At Martin Waymire, our team combines campaign management, opinion research, social media strategy, digital marketing, stakeholder and coalition management, media relations, and more to provide you with award-winning public relations counsel, strategies and tactics. We base our strategic communications guidance on a thorough understanding of your goals and objectives gathered from sound research and exploration of your brand. 

Holding five nationally recognized Silver Anvil awards on a multitude of clients and areas, our team has astounding talent that grows stronger everyday. We want to help you grow along with us. 

We believe that at the heart of any successful initiative is a communications plan that is thoughtful, purpose-driven, and strategic. We approach every project with your overarching business or organizational objectives and goals in mind. We work with you to identify key concepts, including audience analysis, goal setting and message strategy, to help guide decision making. Strategic communications involves research, analysis and insight on the front end wherever possible. Using this data, we will guide our work for you through the action steps necessary to achieve your goals, and continually evaluate our success in doing so. 

While other public relations agencies focus only on metrics such as overall reach and impressions, we take our communications measurements a step further. By understanding your overall objectives, and using sound research and measurement strategies, Martin Waymire works to ensure our services help you achieve your business or organizational goals, making us Michigan’s leading strategic communication firm. Not only do we work to reach as much of your target audience as possible, we aim to motivate them to take action on your issues. Working with Martin Waymire means you have a team of professionals routinely monitoring your campaign success to optimize the best results.

It is through our strategic communication counsel that we aim to help you meet your needs, as we work together to make Michigan a better place.