Andie Poole is a strategic marketing communications professional with more than 14 years of experience in the technology sector, higher education, and government relations. Andie serves as a triple threat, bringing to the table a strong writing repertoire, strategic social media and digital marketing expertise, and the ability to lead multiple projects and deliver results. She manages award-winning social media strategy and paid digital media campaigns for Martin Waymire clients, from large corporations to statewide associations.
Prior to joining Martin Waymire, Andie served as a product marketing manager at TechSmith Corporation and led projects ranging from writing customer stories to managing website content and global marketing strategy for TechSmith products.
A Spartan through and through, Andie earned her bachelor’s degree in English and master’s degree in public relations from Michigan State University. She continued to support the university early in her career, serving as alumni relations coordinator for MSU’s College of Communication Arts & Sciences, where she guided efforts of the college’s alumni association and board to engage alumni and donors.
Andie and her husband Andrew live in East Lansing with their daughters Elliot (4) and Mara (1), and dog Einstein. In her spare time, she helps coordinate a national a cappella tournament for college and high school students (the real-life Pitch Perfect) and loves singing, playing the ukulele, biking, running, and cheering on the Michigan State Spartans.