Josh Hovey, APR


Vice President


Josh Hovey joined Martin Waymire after nearly 12 years at Lansing-based strategic communications firm Truscott Rossman, where he served as vice president. In that capacity, he managed communications strategy and client service for organizations ranging from small local non-profits to Fortune 500 corporations.

Josh is a nationally accredited communications professional who is adept in strategic planning, media relations, digital media and crisis communications. He is perhaps best known for his work serving as communications director for the successful 2018 campaign to legalize recreational marijuana in Michigan and then following up that campaign by launching the Michigan Cannabis Industry Association in 2019. From 2008 to 2018, he also managed communications for the Coalition Protecting Auto No-Fault’s effort to reform the state’s auto insurance system in a way that would protect catastrophically injured auto accident survivors.

From 2006 to 2008, he was an assistant to Lansing Mayor Virg Bernero where he managed constituent relations and developed environmental and economic policy initiatives for the administration.

Josh has earned his Accreditation in Public Relations, certifying his professionalism and ethics, and his mentorship for younger professionals in the field. In 2018, Josh was recognized with the PACE Maker of the Year award, the highest individual honor from the Public Relations Society of America Central Michigan Chapter.

In addition to his role at Martin Waymire, Josh also serves on several local boards including the city of Lansing Planning Commission, the Lansing Board of Zoning Appeal and the Lansing Regional Chamber Political Action Committee. When he is not volunteering with any of those organizations or at his desk at Martin Waymire, he you can usually find him cycling the back roads of Michigan, playing soccer or going to concerts with his wife.

A 2005 graduate of Michigan State University, Josh holds a bachelor’s degree in sociology, which he finds extremely helpful in understanding how to help clients connect with their target audiences.