Roger Martin, APR


Direct, objective, thoughtful counsel mixed with a flair for the creative and more than 30 years of award-winning news media, public relations and marketing experience: That’s what clients get from Martin Waymire partner Roger Martin, APR.

Once named Michigan’s “Best Reporter,” Roger moved from a high-powered position in big-city journalism to become one of Michigan’s most respected public relations practitioners.

Top regional and national awards — including two national Silver Anvils and multiple “Best of Shows” — for writing, research, and campaign planning and execution decorate his walls. Roger is a 1981 graduate of Michigan State University, where he also taught journalism for about a decade. While a reporter and bureau chief at The Detroit News, he won numerous awards, including three Pulitzer Prize nominations by the paper. He co-authored “The Journey of John Engler,” a 1990 book about then-state Sen. John Engler’s upset of heavily favored incumbent Gov. James J. Blanchard. He appeared as a journalist commentator on radio and TV political and issue programs across the state.

Roger specializes in issue management, media relations, crisis communications and community relations. He has provided winning counseling and services to corporations of all sizes, trade associations, coalitions and individuals. His areas of expertise include healthcare, tax policy, the state legislature and governor, electric utility communications, casino gaming, ballot question campaign planning and management, local government issues, and more.

A husband and father of three daughters, Roger is also at home at the steering wheel of fast cars and the fretboard of hot guitars.

Contact Roger
Phone: (517) 485-6600